ABOVE: Zoetis has partnered with Beyond Blue to once again champion mental health initiatives in rural Australia.
In recent years, Australians in rural and regional areas have faced unprecedented challenges that have taken a toll on mental health and well-being.
Factors such as inflation, cost-of-living pressures, climate change and the lingering impacts of the COVID-19 pandemic have underscored the importance of mental health support, particularly for farmers and rural communities.
Recognising the critical need for support, Zoetis has partnered with Beyond Blue to once again champion mental health initiatives in rural Australia.
With a commitment of $800,000 over the past eight years, Zoetis has been a steadfast supporter of Beyond Blue’s vital services, which have seen more than 300,000 individuals reach out for assistance in 2023 alone.
For 2024, Zoetis has set a goal to raise an additional $100,000 by the end of the year by donating $5 from each sale of the company’s livestock, pig and poultry vaccines and drenches.
Zoetis senior vice president Australia and New Zealand Lance Williams said, “Our partnership with Beyond Blue is more than just financial support.”
“It’s about fostering a culture of hope and resilience, ensuring that those facing mental health challenges know they are not alone and that help is available.”
Over 3.4 million people in Australia are dealing with anxiety or depression and nearly half of the population will face mental health issues in their lifetime.
Not only are Australians living in rural and remote areas disproportionately affected by stress and anxiety, accessing services is significantly harder due to attitudinal, financial and digital barriers.
The Beyond Blue Support Service has been instrumental in providing a lifeline to those in distress.
After contacting the service, a significant majority of individuals reported feeling heard, understood and less distressed, highlighting the positive impact of early intervention and support.
The journey to mental health is a collective effort that relies on a foundation of compassion, understanding and support.
Support can be given in many ways, including lending a listening ear.
“Every act of kindness, no matter how seemingly small, carries immense significance,” Mr Williams said.
“Whether it’s a simple check-in with a neighbour, a supportive conversation with a friend or a compassionate gesture towards a work colleague, these actions contribute to building a community where mental health is prioritised and stigma is dismantled.”
“It’s crucial to remember that this journey doesn’t have to be a lonely one.
“It’s about recognising that each person’s experience is unique and valid, and that seeking support is a sign of strength, not weakness.”
As Australia continues to navigate various challenges, Zoetis remains committed to promoting mental health awareness and supporting initiatives that strengthen the well-being of rural communities.
Together with Beyond Blue, Zoetis is harnessing the power of hope to navigate through difficult times and build a brighter healthier future for all Australians.
People can support the Zoetis initiative between July 15 and October 31, 2024.
For each sale of the company’s livestock, pig and poultry vaccines and drenches, Zoetis will donate $5, up to $100,000, to Beyond Blue.
For more information on how you can help Zoetis to raise vital funds to support mental health in rural communities through its partnership with Beyond Blue, visit zoetis.com.au
For more information about depression and anxiety, visit beyondblue.org.au
The Beyond Blue Support Service offers free and immediate counselling, advice and referrals via phone, webchat or email.
To talk to a mental health professional for free, contact the twenty-four seven Beyond Blue Support Service on 1300 22 46 36.
Free web chat is also available twenty-four seven at beyondblue.org.au/support-service/chat and you can join the online forums for free.