Page 13 - National Poultry Newspaper

APAC dominates the worldwide poultry feed industry market
cheaper than other meat – and change of dietary preference of society are influencing the per pita consumption of poultry meat across the globe, in turn fuelling the market growth of poultry feed during the forecast pe- riod.
Differing standards for free trade deal
THE debate around food standard require- ments has thrown a spanner in the works of the controversial Aus- tralia/UK trade deal.
mal welfare issues, higher standards are required.
Australia is taking its time to mull over these issues, and has the per- fect opportunity to man- age changes effortlessly.
Currently undergoing a traumatic transitional phase after Brexit, the entire agriculture sec- torintheUKisbe- ing repositioned to new global trade conditions to meet higher stand- ards – hence the lack of enthusiasm for Austral- ian imports and lack of endorsement of lower food standards.
As the UK uses Euro- pean Union food stand- ards – which is a legacy regulatory environment and ban a range of products used in Aus- tralian farming – it has issues with the Austral- ian equivalent, particu- larly when taking into account the culture of agriculture in the UK is based on generations of farming and grazing practices.
As there has been a push for higher stand- ards in Australia for decades, the simple option is for Austral- ian producers to meet the UK standards, with costs absorbed by gov- ernment allowances.
Australia has an older food standards legacy – resulting from practices rooted in the agriculture sector – which is objec- tional to many Austral- ians.
Bureaucracy aside, the Australian regulatory and sector response is overdue and is a clear commercial need.
While the standards are outdated and are a known cost base, many in the Australian agri- culture industry have adopted organic pro- cesses more in keeping with the EU standards.
Australian farmers have shed many of the archaic methods and the science of the new practices are not new to them.
Hideous video and public complaints have dramatically assisted re- form of a regressive part of the poultry sector.
For irrefutable rea- sons, batteries are argu- ably the worst practice by Australia poultry farmers.
As with pig breed- ing and similar ani-
THE global poultry feed market is projected to register a compound an- nual growth rate of 4.1 percent during the fore- cast period 2021-2026.
the by-product.
These by-products are
faster than pork produc- tion.
The poultry produc- tion increased its share of China's total livestock production, which grew at a much faster rate than pork production. Competitive landscape
The COVID-19 pan- demic and restrictions aiming to contain it, have led to the shutdown of poultry feed companies across the globe in the initial phase, which in turn resulted in the short- age of feed for livestock farmers.
Poultry meat is a grow- ing trend on the global front and has increased from 119,205.21 metric ton in 2018 to 120,884.63 metric ton in 2019.
Asia-Pacific dominates the market
This leads to the in- creasing use of quality feed for a higher poultry population.
The global poultry feed market is fairly frag- mented, with the presence of various participants across several regions.
Hence the initial COV- ID-19 lockdown caused disruptions in the logis- tics system and affected the supply of poultry feed across the globe.
Thus, the demand for compound feed is project- ed to increase over the forecast period to meet the specific feed require- ments. Increasingdemandfor poultry meat products
The poultry sector in China experienced vig- orous growth over the past two decades, both in terms of poultry numbers and the level of output per bird.
Also, the global poultry meat production is grow- ing, with two-thirds of the increase originating in the Asia-Pacific region.
The market studied displays unique charac- teristics, such as very few large manufacturing companies and a highly disorganised market in- volving several regional players with small market shares.
However, the poultry feed market growth has increased in the later phases, due to exemptions from lockdown restric- tions and an increase in poultry meat consump- tion.
The poultry sector is one of the fastest-growing meat sectors, owing to the increase in poultry meat consumption.
Higher levels of produc- tion are associated with the spread of intensive systems in which food conversion ratios are high.
The poultry sector in China experienced vig- orous growth over the past two decades, both in terms of poultry numbers and the level of output per bird.
The leading companies are focussed on acquir- ing feed mills and small manufacturing facilities for the expansion of their businesses, in both do- mestic and international markets.
The increasing demand for poultry meat products is the major factor driving the market.
However, high feed prices are acting as a re- straint to the poultry feed market.
The growing industrial livestock production and the developing demand for organic feed are two other factors augmenting the growth of the market studied.
The global poultry meat production is growing, with two-thirds of the in- crease originating in the Asia-Pacific region.
As poultry requires 60 percent protein, 13 per- cent fat and 3 percent cal- cium, the required nutri- ent content is met majorly by poultry by-products and fish meal.
The US consumption of poultry meat is also increasing, as it is consid- ered a convenient product that is easily available in the market.
Approximately 50 per- cent of the live market weight of ruminants and 30 percent of poultry is
In China and India, the demand for livestock products has been in- creasing due to rapid eco- nomic growth.
rendered, ground and available as a feed source for poultry.
The demand for poultry feed continues to be high in emerging economies of Asia-Pacific in countries such as China and India.
Growing the productiv- ity of poultry is critical to feeding the expanding global population.
Poultry production in- creased its share of Chi- na's total livestock pro- duction, growing much
Higher levels of produc- tion are associated with the spread of intensive systems in which food conversion ratios are high.
Factors such as popula- tion, real income growth, price of poultry meat – which is relatively
The poultry sector is one of the fastest-growing meat sectors, owing to the increase in poultry meat consumption. Photo: Arisa Chattasa
Area Sales Manager Oceania
Think ahead with poultry people
What you’ll be doing:
• Developing and expanding the distribution and sales network in Australia and New Zealand;
• Performing active sales activities, conducting negotiations and concluding contracts;
• Managing key accounts;
• Participating in local and international tradeshows;
• Being on the road to visit potential customers.
What we’re looking for is a new colleague who:
• Has knowledge of the poultry sector, related to Australian and New Zealand poultry integration companies
• Has an agro-industry and/or sales education;
• Has strong in uencing skills and ability to work
in an informal no-nonsense organization; • Is strong proponent of animal friendly and
sustainability;
• Has comfortable and competent executive
communication skills, clear and concise
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• Has 5 -10 years of experience in sales activities,
conducting negotiations and concluding contracts; • Is living in Australia or New Zealand.
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Working for Vencomatic Group means working at an innovative multinational with many opportunities to develop your- self, take responsibility and show initiative. You get the chance to work internationally. We o er an extensive and professional training program within an open and result driven company culture. Besides a competitive salary, Vencomatic Group o ers attractive secondary bene ts.
Contact information:
If you would like to know more about our organization: www.vencomaticgroup.com. For information about the position, please contact Mr. Simon McKenzie (Regional Director of Asia and Oceania), e-mail: simon.mckenzie@vencoasia.com. If you are interested in this position please send your application to jobs@vencomaticgroup.com.
We are looking for a fulltime:
As Area Sales Manager you are responsible for achieving the sales targets. Customer and dealer relations are of great importance and you think along with the customer in nding e cient housing, egg handling and climate control solu- tions for each type of poultry house. You translate signals from the market into the right actions. You proactively maintain the relationship network and know how to keep it up to date. It is also your ambition to continuously improve your sales performance and you are well informed about current product and market developments.
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National Poultry Newspaper, July 2021 – Page 13