Page 12 - National Poultry Newspaper

Another myth busted
Poultry packaging demand to grow
DEMAND for meat, poultry and seafood packaging is forecast to increase 3.1 percent per year according to a food packaging study by the Freedonia Group.
• Brick packs – due to their leak resist- ance, transparency and transportation cost savings stemming from their efficient cube format
Continued expansion of the case-ready meat, poultry and seafood segment will drive demand for traditional packaging items such as film, trays, absor- bent pads and bags.
• Chub packaging – due to its low cost, good freezer protec- tion, ability to extend shelf life and retain flavour, and significant shipping and material cost savings
The importance of a longer product shelf life will support de- mand for high-barrier film products.
• Pouches – due to their convenience, re- sealability, ability to hold smaller portions and good graphics ca- pabilities
Consumer prefer- ence for convenience- oriented products such as easy to open, re- sealable, portable, mi- crowavable and single- portion packs will sup- port gains for products such as pouches, cook- in bags and vacuum skin packaging.
• Vacuum skin pack- aging – based on its ability to maximise shelf life, resist leaks, reduce material con- sumption and improve presentation.
The fastest growing products in the meat, poultry, and seafood packaging market in- clude plastic types such as:
This study examines the US market for food packaging, defined as primary and second- ary packaging materi- als sold to food manu- facturers, primarily for products targeted at retail or foodservice markets.
Photo: Sergey Ryzhov
THE Australian Chicken Meat Federation recent- ly embarked on another myth-busting awareness campaign.
You’re all good fella. Thawed on the bench? Why hello salmonella. ACMF executive direc-
Education around food safety is one of indus- try’s top priorities, so the ACMF developed a com- munications campaign to answer one of the top drivers of visitors to their website – the query ‘Can you refreeze chicken?’
tor Dr Vivien Kite was pleased with the results.
In a partnership with the Food Safety Information Council, the ACMF con- ducted research that asked consumers if they knew if it was safe to refreeze chicken that has been de- frosted in a fridge, or on a benchtop.
“So much so that it’s the top search term that brings people to the AC- MF website.
Seventy-six percent of respondents indicated that they didn’t think it was safe to refreeze chicken that had been correctly defrosted in the fridge.
Other facts uncovered in the research included:
This statistic formed the basis of a media relations campaign.
• 83 percent of Austral- ians are aware that it is not safe to refreeze raw chick- en that has been defrosted on the kitchen bench top
Stories were picked up in Lifehacker, SBS Food, 2GB, 2UE, various ABC radio stations, The Project online and more – reach- ing around 12 million con- sumers with food safety messaging, who hopefully now understand that they can refreeze their chicken and stop food unnecessar- ily going to waste.
• 93 percent of those over 65 know that it’s un- safe to refreeze chicken defrosted on the bench
The Project even came up with a little rhyme... Thawed in the fridge?
The success of this cam- paign means that a simi- lar campaign will be run around Christmas, this time discovering just how many Australians wash their raw chicken before they cook it.
“This has been one of those persistent myths – that it is unsafe to refreeze chicken that has been de- frosted in the fridge.”
“Minimising food waste is an important objective for our entire community, so it’s important for us to clarify this fact, and Food Safety Week provided the perfect opportunity to do so,” Dr Kite said.
• Worryingly, 67 per- cent of 18 to 24-year- olds thought it was fine to refreeze chicken that had been defrosted on the bench.
The media relations campaign story was picked up in Lifehacker, SBS Food, 2GB, 2UE, various ABC radio stations, The Project online and more – reaching around 12 million consumers with food safety messaging.
Shed washdown made easy
promptly and efficiently. The Aussie Scud 400 delivers 13L/min flow and the 4000psi makes it super-efficient at cleaning difficult to move materi-
INNOVATIVE Australi- an pressure cleaner man- ufacturer, Aussie Pumps had poultry farmers in mind when its chief en- gineer John Hales came up with a new concept on how to make shed clean- ing both faster and safer for the operator.
dustry as Australia tries to expand production to meet not only domestic but export demands.”
from Aussie Pumps.
The kit includes turbo
times by up to 80 percent. A telescopic wand gives the operator a reach of 5m. For details, visit aussie- pumps.com.au or call your the Aussie poultry shed light work of horizontal local Aussie Pumps dis-
tributor.
The Aussie Scud 400 4000psi pressure cleaner is super-efficient in tackling tough
jobs.
Page 12 – National Poultry Newspaper, December 2021
www.poultrynews.com.au
The inspiration came during a conversation with a poultry farmer from southern Tasmania with a 100m shed.
Designed by Aussie Pumps engineers, this big wash and flush kit is a mobile 75L/min cleaner that delivers 40-bar pres- sure.
He explained to Mr Hales that he had an Aus- sie Scud 400 4000psi pressure cleaner with electric start in Aussie Pumps unique stainless- steel frame.
The heart of the Muck Off is a big Udor heavy duty diaphragm pump that comes with its own inte- grated unloader, enabling the operator to set pres- sure and even moderate flow to get the best pos- sible results for the job.
He had it set up so the high-pressure hoses of 50m each were already laid out in each direction with the machine sta- tioned in the centre, being a one person operator who produces quality birds in a super-efficient way.
Prototypes were heavy duty galvanised-steel frames powered by ei- ther Honda 13hp petrol engines or 10hp Yanmar diesel.
“We realised that instead of having two hoses on the ground, we could achieve a neater and possibly safer workplace by mounting a heavy duty stainless-steel reel on the machine with 50m of high-pressure hose,” Mr Hales said.
The machines come with four big steel wheels with 13” tyres and are capa- ble of being easily moved around, as the frame is part of the family of the unique Aussie Scud award winning design.
“We also suggested that using a lightweight sewer cleaning hose would make the job easier and might even allow more hose in a smaller diameter to be fitted on the reel.
Aussie Pumps Muck Off comes as standard with 30m of high-pressure hose but can be fitted with up to 50m, depending on hose diameter.
“We thought even 80m would be possible.”
“Customers tell us that using the Aussie turbo gun works well with this machine, delivering excel- lent cleaning power for even the toughest jobs,” Mr Hales said.
The company has a huge respect for the in- dustry and understands the challenges – not only in keeping sheds clean but in clearing effluent
“We designed this ma- chine for chicken sheds – knowing the challenges faced by our poultry in-
als.
cleaning chores, reducing
Enter the Muck Off
Further information on cleaning kit is available
lances for increased pres- sure efficiencies and a flat surface cleaner to make
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