National Poultry News

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NATIONAL
Vol 3. No. 8 August 2020 National Poultry Newspaper PO Box 162 Wynnum 4178 Phone (07) 3286 1833 Email ben@collins.media
Lilydale celebrates farmers’ dedication
Priority poultry projects receive funding
AS the University of New England campus slowly returns to some new sort of normality and the weather improves in Armidale, the team at Poultry Hub Aus- tralia has been busy plan- ning activities for the sec- ond half of 2020.
This month we are excited to announce our next open call for funding and reveal the recipients of our last funding round.
3. Ileal calcium digestibil- ity – Dr Xiuhua Li; the Uni- versity of Queensland.
will be held virtually in a condensed form on Wednes- day September 16.
by TAMSYN CROWLEY Director
For more details on how to apply for PHA funding, check out our website at poultry.org
4. Assessing behaviour and welfare impacts of water pro- vision via misters in com- mercial ducks – Dr Dana Campbell; CSIRO.
We will still have the same great content, just not the same great social events.
In the past month we suc- cessfully completed three Job Ready Training sessions in Tamworth, Quirindi and Armidale.
We awarded close to $250,000 in funding in this round and are looking for- ward to sharing results and updates on each of these pro- jects as they come to hand.
The meeting will only run over one day and will highlight our achievements across our three core focus areas of research, education and training.
We are still taking registra- tions, so if you are interested in being part of this training or want to know more, please don’t hesitate to contact us at poultryhub@une.edu.au Funding recipients
We received many appli- cations for this round as it was the first time that we were able to fund longer term projects.
It will showcase current and recently completed re- search by inviting our fan- tastic researchers to provide updates on their PHA-funded projects.
This month I am happy to announce the most recent re- cipients of our open call for funding.
The successful projects demonstrated great value for money, strong industry sup- port and application, and of course excellent science.
There will be time for ques- tions and discussion at the conclusion of each session.
Some fantastic projects were excitedly reviewed and approved by the industry committee, with further de- tails of these projects below.
The industry committee did a fantastic job review- ing all applications and looks forward to our next funding round, which is open now.
Bring your snacks and headphones and join us for a great day of science, poultry and catching up with peers.
I would also like to thank all those who submitted pro- jects this year and encourage the unsuccessful applicants to take the feedback on board and consider our second call for funding, which is now open.
The program was due to be released in early August.
It is with great pleasure and excitement we announce the following four projects suc- cessful in obtaining funding from our last open call for research:
This year’s Ideas Exchange
All sectors of the industry are welcome.
1. Cross protection of Vax- safe ST against a novel sal- monella enteritidis strain – Prof Peter Groves; Sydney University.
2. Defining Australian poultry euthanasia practices with a focus on cervical dis- location – Dr Kylie Hewson; Sativus.
A moment of pure engagement captured at a past Ideas Exchange. This year’s will be almost as much fun, just online!
For more information on PHA funding rounds, please contact us via email.
If you would like to attend or find out more information, please email us and register your interest to attend.
ON July 17, Australia’s fa- vourite free range chicken producer Lilydale launched a national integrated marketing campaign to complement a new logo, packaging and pre- mium range products.
range practices based on one simple belief – chicken that’s raised better, tastes better,” Mr Gandhi said.
premium packaging.
The designs are inspired by
The campaign theme, Dedi- cation You Can Taste, is un- derpinned by the brand’s prom- ise, which gives consumers confidence that its free range chickens are raised with care on Lilydale farms by Lilydale farmers without antibiotics, added hormones or growth promotants.
As part of the new brand campaign, Lilydale also fea- tured new free range products available at Coles.
Lilydale head of marketing Yash Gandhi said the new cam- paign and product redesign re- inforces dedication to quality from its farms to the tables of Australia’s discerning cooks.
In addition, Lilydale also fea- tures a new Diced Breast Fil- let, Sea Salt and Cracked Pep- per Dippers, and Ciabatta and Herb Crumbed Bites, which can all be found in the freezer at Coles.
The new look and feel will also extend to a new landing page on lilydalefreerange.com.au National TV and integrated campaign
“We’re proud of our new brand platform and the new premium look of our packag- ing that reinforces Lilydale farmers’ almost 20 years of dedication to perfecting free
Product redesign for pre- mium look and feel
The launch of the new Lily- dale brand platform, Dedica- tion You Can Taste, will be communicated across various national reaching channels, including large out of home billboards, digital, PR, influ- encers and social media, as well as TV.
Premium new product range
Lilydale’s farms and feature a new ‘Y’ in the Lilydale word- mark – a distinctive symbol that represents a blade of grass, complemented by the sweep- ing green landscape pictured on pack.
The new range includes Karaage Breast Bites – free range chicken coated in a Jap- anese-style crunchy soy, ginger and garlic coating, containing no artificial colours or fla- vours, no added preservatives and a four Health Star Rating.
“It’s a whole new look and feel that reinforces what we’re known for – premium, free range freshness,” Mr Gandhi said.
Lilydale has redesigned the brand’s look and feel through the launch of a new logo and
It launched on Sunday July 19 and will run over the course of the year.
The film is playfully inspired by the great lengths Lilydale farmers go to in order to raise their beloved chickens at an incredibly high standard.
Each short-form cutdown of the 45 second film features the original soundtrack Thank You for Being a Friend written by Andrew Gold.
“We are immensely proud to continue providing Australians with their favourite free range chicken in new and exciting ways.
“It’s a testimony to the dedi- cation of our farmers and the discerning tastes of our cus- tomers,” Mr Gandhi said.
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