ABOVE: A new video produced by Humans of Agriculture showcases what higher animal welfare standards look like on Australian free range and conventional chicken farms under the RSPCA Approved Farming Scheme.
HUMANS of Agriculture has produced a new video featuring some Australian Chicken Meat Federation members, which showcases what higher animal welfare standards look like on Australian free range and conventional chicken farms under the RSPCA Approved Farming Scheme. This is a great resource to help consumers understand how Australia’s favourite meat is produced in a sustainable and affordable way, with animal welfare a critical part of production.
The welfare of chickens is of critical importance to both chicken farmers and chicken processing companies. This is out of respect for the chickens themselves and in consideration of community expectations for the humane treatment of animals.The viability of the Australian chicken meat industry depends on the implementation of good welfare practices every day, for every flock.
Not only do farmers have an obligation to protect and respect the birds under their care, they also know that providing a high level of care for birds is what their customers want and the community expects, and it also contributes to productivity and a quality product. The livelihood of farmers therefore depends on them providing for good standards of animal welfare.
The RSPCA Approved Farming Scheme provides independently assessed assurance that appropriate welfare standards have been achieved. The RSPCA Approved Farming Scheme is one of a number of independent industry assurance programs adopted by the Australian chicken industry, which typically go beyond regulatory requirements and are tailored to Australian conditions.
In addition to having high welfare standards, remember that:
- Chicken has the lowest carbon footprint of any meat
- Australian chickens are not given hormones or steroids
- Meat chickens in Australia are never raised in cages
- More than 99 percent of chicken meat consumed in Australia is grown in Australia
- Cooked chicken is an excellent source of protein, and source of key vitamins and minerals.
You can view the video at youtube.com/watch?v=DuJxrkLmdc8.