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www.poultrynews.com.au National Poultry Newspaper, February 2025 %u2013 Page 3The Australian poultry industry is gearing up to meet stricter climate reporting regulations starting January 2025. These regulations require detailed and accurate environmental data disclosure, emphasizing the need for advanced tools like Sustell%u2122.Sustell%u2122, developed by dsm-firmenich, is a Life Cycle Assessment (LCA) platform specifically designed for the poultry value chain. By using farm-specific data, Sustell%u2122 offers precise insights into the environmental impacts of poultry production, covering areassuch as feed, emissions, energy, and animal performance.Sustell%u2122 covers the entire footprint of poultry production, including:1. Feed & Nutrition: crop cultivation, feed production, transportation, and feed conversion efficiency.2. Emissions from manure storage, treatment, and barn operations.3. Energy Use: electricity, fuel, and water usage.4. Animal Performance: metrics such as mortality rate, number of pullets, and final body weight.5. Processing and transportation. The Sustell%u2122 platform, an ISO-assured Life Cycle Assessment (LCA) tool, calculates the full environmental footprint%u2014not just carbon%u2014of poultry production, including broilers, laying hens, turkeys, and eggs, as well as other species. The Sustell%u2122dashboard empowers producers to monitor their environmental footprints, set sustainability targets, and simulate interventions to improve performance. With its superior usability and seamless connectivity to existing data systems, Sustell%u2122 makes environmental footprinting accessible, affordable, and scalable%u2014a true breakthrough for the industry.In addition to providing detailed reporting to meet compliance requirements, Sustell%u2122 opens doors to eco-label certifications and sustainable financing opportunities. Its scalability and adaptability ensure that it can accommodate diverse production systems while maintaining accuracy and credibility through integration with leading agricultural databases.By adopting Sustell%u2122, Australian poultry producers can efficiently navigate environmental regulations while enhancing operational performance and sustainability in an increasingly eco-consciousmarket.Sustainability news from Big shift in climate reporting for the Australian poultry industryContact uscasey.van-der-berg@dsm-firmenich.com or 0488 144 194Learn more on environmental footprintingScan HereFeed & nutrition%u2022 Crop cultivation%u2022 Other raw materials production%u2022 Transportation%u2022 Feed mill processing%u2022 Feed conversion ratioEmissions%u2022 Manure storage and treatment%u2022 Emissions from the barnsEnergy%u2022 Electricity, gas & other fuels usage on farm%u2022 Water usage on farmAnimals%u2022 Number of pullets%u2022 Mortality rate%u2022 Final body weightFigure 1.Illustrative example: Breakdown of broiler production%u2019s environmental footprint 87247 Broiler carbon footprint