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Page 8 %u2013 National Poultry Newspaper, February 2025 www.poultrynews.com.auOPTIMATE is a 100 percent natural feed additive designed to serve as an effective mycotoxin binder for various livestock, including pigs and poultry. Its primary function is to mitigate the adverse effects of aflatoxins, thereby promoting better health and productivity in animals.Key features of OptimateNatural compositionOptimate is entirely natural and free from antibiotics, making it a safe choice for inclusion in animal diets.ACVM registrationIt holds an agricultural compound or veterinary medicine registration as a toxin binder, ensuring its efficacy and safety for use across multiple species %u2013 A011800 in New Zealand.Organic certificationOptimate is BioGro certified as an input for organic farming, aligning with sustainable and organic agricultural practices.Benefits for pork and poultryIncorporating Optimate into the diets of pigs and poultry can lead to several advantages.Enhanced healthBy binding mycotoxins, Optimate helps reduce their negative impact, supporting overall animal health.Improved productivityHealthier animals are more likely to exhibit better growth rates and feed conversion ratios, contributing to increased productivity.Safety assuranceOptimate is intended for use in feed that meets industry standards for animal feedstuffs and is not designed to modify feed with unacceptably high levels of mycotoxin contaminants.Optimate offers a natural and certified solution for managing mycotoxin risks in pork and poultry production, supporting the health and performance of livestock.Contact Paul Buffey on 0400 006 065 or email paul.buffey@bpmnz.co.nz for more information or for your free sample bag. 100% NATURALTOXIN BINDERNO ANTIBIOTICSSCIENTIFICALLY REVIEWED%u2022 100% natural, made in New Zealand%u2022 Safe for use in all young & adult animals%u2022 BioGro certified input for organicsA registered toxin binder that offers year-round natural, mycotoxin support for poultry, pigs, cattle, goats and sheep.THE ORIGINAL - MYCOTOXIN BINDERTMTo organise samples or a quote, call Paul on 0400 006 065 or email paul.buffey@bpmnz.co.nzSCAN HERE FOR MORE PRODUCT INFORMATIONAVAILABLE25KG | BULKMycotoxin binder from Blue Pacific MineralsThe queue at the Australian Open for El Jannah%u2019s charcoal chicken. Photo: Heath Parkes-Hupton Ambitious expansion plans for the chicken takeaway chain.A CHICKEN shop that became a legend in Sydney%u2019s west has made a surprising appearance at the Australian Open. As tens of thousands flooded Melbourne Park for the Australian Open, one pop-up eatery%u2019s enormous queues stood out among the crowd.Next to a storefront for Fish Bowl, the Sydneybased poke bowl chain, a growing crowd waited eagerly to sample the offerings of El Jannah.Until a few years ago, this unassuming chicken shop could only be found in Sydney%u2019s working-class suburbs. But its collaboration with the international tennis event marks another chapter in the rise of the Lebanese charcoal chicken icon %u2013 born in Granville 27 years ago.El Jannah, which first opened in 1998, has since grown to more than 30 stores, successfully carving out its place in Australia%u2019s competitive chicken market. Experts say it%u2019s all about delivering a distinctive offering to the masses.Hospitality expert Michael Vale said the restaurant%u2019s signature charcoal chicken %u2013 paired with its legendary garlic sauce and warm pita bread %u2013 sets it apart from other fast-food options.Based in Sydney, Mr Vale has closely followed El Jannah%u2019s expansion and noted the %u201cvery strong history of growth%u201d in Australia%u2019s chicken businesses.%u201cI would say chicken is an untapped market in Australia,%u201d he said.%u201cAnd El Jannah, in my opinion, just gave it an alternative to the regular barbecue chicken and deep-fried options. %u201cIt%u2019s got a sense of healthiness about it. %u201cIt%u2019s openly chargrilled, not deep-fried.%u201cI can%u2019t see too much of a secret going on, it%u2019s very good.%u201dEl Jannah opened its second store in 2009, 11 years after its flagship Granville outlet first served customers. But it was only six years ago that the company had seven stores in total, all located in western Sydney suburbs such as Penrith, Blacktown and Campbelltown.Fast forward to 2025 and El Jannah now boasts more than 20 locations in NSW, including 12 franchises in suburban Melbourne and a new spot in Canberra.El Jannah%u2019s chief executive officer Brett Houldin said the company plans to reach 50 stores by June this year, with an ambitious longterm goal of 100 stores within two years.The brand%u2019s rapid growth in Melbourne %u201chas been nothing short of explosive,%u201d Mr Houldin said, with 11 stores opening in just over a year.%u201cThis rapid expansion, including plans for a presence in the CBD, shows our commitment to making El Jannah more accessible to a broader audience.%u201d Sydney chicken shop%u2019s rapid expansion across AustraliaEl Jannah%u2019s locations in Sydney. Photo: El Jannah